The Undersecretariat for the Promotion of Exports and Investment, headed by Minister Ramiro Velloso and his team, held a working meeting with representatives of the brand “Maquinaria Argentina para Alimentos” (Argentine Food Machinery) at the Foreign Ministry’s Palacio San Martín. The representatives of the different Chambers that are grouped under the brand expressed their interest in continuing to work together with the Foreign Ministry and its network of Embassies to carry out trade missions during 2024 and promote the recently created sectoral brand.
The meeting was on the agenda set by the Undersecretariat to coordinate, together with the private sector, trade promotion activities for 2024.
In the current context, and with the aim of continuing the promotion activities carried out by the Argentine Foreign Ministry, it is essential to establish links with all the interested parties, in terms of business promotion, so as to make the expansion and diversification of Argentina’s exports more efficient. The development of a sectoral brand, as carried out by the Argentine chambers of food machinery and packaging companies, is a vital tool in today's highly competitive global market, as it provides quick and simple identification of Argentine products abroad and guarantees compliance with the quality standards of Argentina’s industry to buyers.
On behalf of the private sector, the meeting was attended by Aldo Caretti (Argentine Packaging Institute), Aldo Costa (Argentine Association of Metallurgical Industries), Alejandra Cerquetella (Argentine Chamber of Members of the Capital Goods Projects and Engineering Industry), Guillermo Ferrero (Argentine Chamber of Manufacturers and Suppliers of Equipment, Inputs, and Services for the Dairy Chain), Karina González Dri (Brand Director) and Luis Adur (Association of Suppliers of the Food Industry).
In addition, during the meeting, sectoral concerns were heard and the different internationalization activities planned by the members of the sectoral brand for 2024 were discussed. The Foreign Ministry undertook to support the implementation of trade promotion activities, to disseminate the sector’s potential through the various Argentine Representations abroad, and to continue collaborating in the identification of potential new business opportunities.
