This series of studies analyses the internationalisation opportunities for the Argentine provincial exportable supply in markets across Asia, Africa and the Middle East, with a focus on differentiated, value added products.
The dynamism of the global demand for food and products linked to its preparation is conditioned by a complex interaction of economic, demographic and cultural factors, among which population growth ─particularly in urban areas─ and the rise of the middle and upper-middle classes stand out. Added to these factors are consumer preferences which, beyond generational differences, show a growing demand for fresh, natural and healthy products, and the special characteristics of each market, such as cultural, ethnic, linguistic and religious factors which shape demand in unique ways.
Within this framework, the study analyses the opportunities for internationalisation of the exportable supply of the Argentine provinces to non-traditional markets in Asia, Africa and the Middle East, where the demand for high quality and value-added products is increasing, representing a potential that has not yet been exploited. To this end, the work comprises a quantitative analysis ─including production, trade and tariff data─ and a qualitative one ─which delves into aspects related to consumption preferences and the demand profiles of those markets─.
The analysis starts from the prioritisation carried out by the provinces themselves and focuses on products with a certain added value and with some type of differentiation, either for their premium or gourmet quality or for having international certifications, designation of origin or geographical indications. The results will be presented in various chapters relating to each of the products or types of products identified.
This first issue comprises the Introduction, which includes the methodological aspects of the work, as well as the first three chapters that address the following product groups:
Chapter 1: Sauces, dressings and condiments
Chapter 2: Wines
Chapter 3: Yerba mate, tea and extracts.
Please note the reports are only in Spanish.
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